Portosole Sanremo entrusts marketing to Giovanna Mascolo
A new strategic role for the Ligurian tourist port: the manager, with almost twenty years of experience in the sector, will oversee the brand relaunch and commercial relations.
Portosole Sanremo announces the arrival of Giovanna Mascolo as head of its marketing department. The appointment reflects the company's desire to strengthen its organizational structure, further enhancing the marina's position as a strategic hub in the Mediterranean.
Giovanna Mascolo arrives in Sanremo bringing with her 18-year-long experience in the tourism port sector. Throughout her career, she has held key roles in various Ligurian businesses, specializing in strategic marketing, sales, and asset development. Her career has been distinguished by her ability to manage complex projects, focusing on building brand identity and nurturing high-level relationships with institutions, partners, and clients.
In her new role, the manager will be responsible for designing and implementing Portosole's communications and marketing guidelines. Her operational agenda includes strengthening the facility's identity and developing new synergies with the local community, as well as strengthening the dialogue with shipowners and industry stakeholders.
"Giovanna's arrival marks an important moment for our company," says Giorgio Casareto, CEO of Portosole Sanremo, adding, "Her experience and in-depth knowledge of the dynamics of the port sector will be an added value in the narrative and development of our project."
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