Novamarine and Brunswick Marine Group reach agreement for distribution of the new Navy line
The collaboration is part of the Olbia-based company's strategy which includes the launch of new lines to penetrate other segments and expand its customer base.
Novamarine has announced a strategic agreement with the Belgian company of the Brunswick Marine Group, distributor of major brands of boats and marine products, including Mercury products, which will equip the new Navy by Novamarine production line, in their various forms (outboard, petrol, electric).
The agreement also provides that Mercury distributors, used by the Brunswick Marine Group, will be able to distribute tenders from the new “Navy” line, tenders ranging from 2,70 to 7,80 metres that meet the market demand for small, easy-to-handle boats that do not compromise on robustness and design, in the respective markets in which they are present.
Brunswick Marine Group, with over 17.000 employees operating in 25 countries, is a global leader in the recreational marine industry, offering exclusive solutions and technology. According to Novamarine, it owns over 60 industry-leading brands. In the Marine Propulsion category, these brands include Mercury Marine, Mercury Racing, and MerCruiser. Brunswick's extensive collection of accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land 'N' Sea, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood, and Whale. Boat brands include Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft, and Quicksilver.
The recently concluded agreement is part of Novamarine's development strategy, which includes the launch of new product lines to penetrate a new market segment and thus expand its customer base.
"These boats, both due to the high-quality materials used and the new aluminum keel, are excellent competitors in the tender segment. Having gained the trust of a distributor of Brunswick Marine's caliber, whose flagship products include Mercury and other brands, and being able to count on their collaboration to promote our product on the market, is already a confirmation of the strategic potential of our new launch. We are confident we will be able to significantly expand our customer base, especially considering the practicality of the new Navy boats, which are boats under 8 meters, particularly easy to handle, and allow you to enjoy the comfort and traditional design that distinguish our Novamarine boats," commented Francesco Pirro, President and CEO of Novamarine.
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