Over 120 readers for SUPER YACHT 24 in its first year of publication
In less than twelve months, 173.562 reading sessions were obtained while single page views reached almost 230 thousand.
2022, the first year of life (and publication) for our online newspaper SUPER YACHT 24, ended with results that exceeded our wildest expectations, both in terms of readership and the quantity and quality of content offered to the market.
The data provided by Google Analytics say that from January 21st (the day the website 'go live') to December 31st just passed, there were 120.897 users readers, 173.562 reading sessions were generated and the single page views (articles read) were 228.618.
Approximately 85% of readers are Italian-speaking, while the rest are English, French, German, Spanish, Dutch, and Turkish-speaking professionals. Geographically, Italy (79,95%) is the site's largest source of traffic, followed by the United States, France, the Netherlands, the United Kingdom, Switzerland, Spain, Germany, Greece, and Monaco.
Subscribers to the daily newsletter (sent Monday to Friday at 8:00 a.m.) have risen to the current figure of 1.348, and another indicator of the high reader loyalty is the share of followers on LinkedIn, the social network for professionals to whom SUPER YACHT 24 is specifically targeted by editorial choice: at the time of writing, there are 4.274 (but they are growing at a rate of about 300 each week).
Finally, the 1st SUPER YACHT 24 Forum, organized in Porto Mirabello on December 12th, was also a great success with the public (and critics). From that moment of networking and in-depth analysis, we intend to restart by providing readers and professionals in the superyacht industry in Italy with an increasingly useful and interesting service.
Nicola Capuzzo
Site Manager
SUPER YACHT 24
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